Cracker Barrel
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Southern Fried Chicken Launch
Giphys: To celebrate the launch of Cracker Barrels Southern Fried Chicken, we created a set of 9 gifs and stickers to be used on social media.
Gifs in Use
Memories
To celebrate Cracker Barrel’s 50th anniversary, we created a campaign that tied the tactile, emotional process of cataloguing memories to Cracker Barrel’s made-with-care approach to preparing classic dishes, with a campaign that brought memories to life through a scrapbook aesthetic.
Tweet responses: To celebrate, Cracker Barrel made their Sunday Homestyle Chicken is now available every day of the week. To spread the news, we sourced tweets, Facebook posts, and Instagram posts of our guests talking about their favorite meal and writing a unique response to every single one of them to tell them our news. Better yet, for our favorite posts, we even created personalized gifs!
Thanksgiving Day Parade Social Posts: We wouldn’t be celebrating our 50th anniversary if we’re not participating in the Thanksgiving day parade. First to raise awareness we created social posts telling our audience about the parade. Second we want them to be there, so we let them know they could enter the sweepstakes. And third we wanted to share how they could win daily prizes just by participating.
Other Social Media
Travellers Program Facebook Instant Experience
Our travellers make up the largest percentage of our customers. So we want to make sure we target them directly while on the road. I designed and created this Facebook Instant Experience (Perviously Canvas), to show everything CB has to offer.
Mothers Day Organic Feed Posts: We wanted to celebrate Mothers Day by pushing our gift cards, our store, and our catering. Concept and photos by me.
Teacher Appreciation Week Organic Feed Posts: For teacher appreciation week we wanted our Cracker Barrel lovers to spoil those who teach them and love them, with the choice of a gift card, items from our retail store and catering. I worked together with another Art Director, Shane Smith on these, photographing the different sets.
National BFF Day Story Posts: For National BFF day we wanted to highlight some of the friendships that were already celebrated at our Cracker Barrel locations on our facebook and instagram stories. Illustrations and posts created by me.
4th of July Engaging Story Posts: For the 4th of July we wanted to highlight our new Southern Summer Sides available for catering. What better way than to create emoji fireworks from each side?!
Illustrations & gifs
Illustrations and gifs: Whenever I had a free moment I created these illustrations that were used across platforms for Cracker Barrel. We have used these as Snapchat filters, and in other places like instagram stories, as well as in presentations.
