Babybel
Babybel is known to be a healthy snack for children and adults, we wanted to remind them where we came from.
The land of Goodness
We created a world, THE world, that Babybel originated from. Called the land of Goodness.
In this world, we show the milky goodness, and natural environment that all of our bels live in.
We created four key visuals that will be used globally to spread the word of our healthy snack.
Point of Sale
We wanted to bring our world into the real world, so we created some in store assets.
Social Media Concept Sketches
For social media we are looking to zoom in on some of the micro scenarios that are happening in our world.
These are my concept sketches, keep scrolling to see final work.
Here is where we ended up:
